This will be the main research project for the course, and this project entails developing a strategic plan for a firm. Either pick a large firm that is publically traded and for which plenty of data is available, or pick a small firm in which you can obtain the necessary data (note that financial data will be needed for this project). Note that you cannot do the strategic plan for the same firm as your group case analysis.
The strategic plan should include the following sections:
o R&D/Product Development Strategies: Discuss the resources invested in product development as well as the process the firm uses for developing new products.
o Operational Strategies: Discuss the firm’s operations, focusing on how the firm produces the products/services that it does.
o Marketing Strategies: Discuss the firm’s target markets for their products/services, as well as the marketing mix– product, price, place/distribution, promotion.
o Financial Strategies: Discuss the firm’s cost structure (importance of fixed vs variable costs), capital structure (use of debt verses equity), what major assets the firm has, and how the firm uses financial instruments to manage risk (such as options/hedging).
o Human Resource Strategies: Discuss how the firm hires and recruits employees, how employees are compensated, rewarded, and trained.
o Information Technology Strategies: Discuss what type of information technology is used by the firm (such as propriety built in-house verses supplied from outside vendors) and how the firm uses this technology to support its business-level strategies.
Implementation & Control Mechanisms
Note that this is a research project. Outside sources should be used. All sources should be cited in the text (either with parentheses or with an endnote) where used. Full reference for all sources should be included at the end of the paper. Citations and references should follow APA format. Failure to include citations and references could result in a grade of “F” on this assignment.
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