Explain Conger’s model and its application to persuasive business messages.

Memorandum on Internship Program

BUS303 Business Communication Module 2 Persuasion

Learning Outcomes

  • Explain Conger’s model and its application to persuasive business messages.
  • Compose well-formed memos.
  • Describe how Cialdini’s “six weapons of influence” affect persuasion.

Persuasive Communication

Please complete the following:

A persuasive memo that incorporates the persuasive models of Conger, Cialidini and other persuasive communication principles from the background reading.

Please pay particular focus to the principles outlined by Cialdini (n.d.), Conger (1991), and Beason (2001). The Purdue OWL site (2013) and Sant (2012) readings also offer effective strategies to use in your persuasive memos.

You are the Vice President of Operations at a company who is tasked with researching and determining if your company should offer an internship program. Your boss, Daymond John, asks for a memo with your findings and suggestions about implementing an internship program at the company, due first thing Monday morning.

Proponents of the internship program at your company believe the program can be a win-win for the company and the intern. They believe the program can attract a lot of young talent from the region; the company can use the extra help; interns will gain valuable work experience; and the company can save money on manpower, among other reasons.

Opponents at your company believe that finding work for interns to complete, the supervision they require, and the time associated with training them will drain the organization of time that can be better spent somewhere else. There is also no certainty that this program will benefit the intern. Opponents are also concerned with the company violating labor laws that may impact the program, among other concerns.

Write a persuasive memo to Daymond John, your close colleague and direct supervisor. Use the persuasive techniques from the background reading to explain to him the issues and make a suggestion on whether or not the company should pursue an internship program. Use the Internet to further research the topic, and learn what seven requirements help the government determine whether an intern is a paid employee. Use persuasive strategies you have studied to clearly and concisely explain your position on the issue.


1This is a fictitious case.

Assignment Expectations

In your memo, you are expected to apply the persuasion concepts to demonstrate your ability to craft an effective persuasive memo. Please use proper English. Sentences must be properly constructed and free of grammatical and typographical errors. No citations are needed in the memo.

Case General Expectations

In the Case Assignments, students will assume the role of a Manager in Employee Communications at a large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal communication.

Formal citations and a bibliography are required unless otherwise stated.

Beason, L. (2001). Ethos and error: How business people react to errors. College Composition and Communication, 53(1), 33-64. Retrieved from ProQuest.

Cialdini’s six principles of influence. (n.d.). Retrieved from http://changingminds.org/techniques/general/cialdi…

Conger, J. A. (1991). Inspiring others: The language of leadership. The Executive, 5(1), 31-46. Retrieved from ProQuest.

Mazur, T. C. (1993). Lying. Retrieved on January 31, 2015, from http://scu.edu/ethics/publications/iie/v6n1/lying…..

Sample memo. (2015). Retrieved from https://owl.purdue.edu/owl/subject_specific_writin…

Using rhetorical strategies for persuasion. (2015). Retrieved from https://owl.purdue.edu/owl/general_writing/academi…

Sant, T. (2012). Chapter 5: Winning by a NOSE: The structure of persuasion. In Persuasive business proposals: Writing to win more customers, clients, and contracts. New York: AMACOM. Retrieved from ProQuest.

Stanford University Persuasive Technology Lab. (2015). Available at http://captology.stanford.edu

University of Minnesota. (2015). Chapter 14: Presentations to persuade. In Business communication for success. Minneapolis, MN: University of Minnesota Libraries Publishing. Retrieved on January 29, 2018, from http://open.lib.umn.edu/businesscommunication/part….

My Homework Nest
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.