Growth in Outpatient Services

Outpatient services increased dramatically in status in the healthcare system over the past two decades as the system has moved towards increasingly integrated and, ultimately ideally, seamless provision of care. The trend toward providing services in less expensive and less intensive surroundings and facilities, encouraged by the march of technology and by pricing and reimbursement pressures, is further accelerating these trends. The role of outpatient services in organizing and delivering physician, dental, and other professional services is continuing to evolve. However, the fundamental realignment of the nation’s health care system, driven by technology, quality concerns, cost and reimbursement imperatives, and by the desires of consumers, is now set in place and is irreversible.

In this LearnScape, the main urgency care facility within the Bright Road Healthcare System has experienced a marked decrease in returning customers. The student will evaluate the patient experience within the facility from appointment scheduling through the visit with the staff and physicians. The patient experience evaluation elements include clinical, process, and environmental elements. Assuming this urgent care facility is physically located in the student’s community, he or she will also be expected to identify external factors that may also be attributing to the decline in client volume.

In order to reduce the burden on local emergency rooms and better meet the needs of communities, many hospitals and healthcare systems are opening primary and urgent care facilities. These satellite locations are relatively inexpensive to open and operate, and they provide a wonderful opportunity to cultivate patient-provider relationships, promote health and wellness (prevention), and funnel clients to the main hospital or medical center when more sophisticated clinical and or diagnostic services are necessary. We, as healthcare administrators, need to view these satellite locations as freestanding business units that incur operating costs (e.g., labor, supplied, equipment, rent or mortgage expenses, insurance expenses, etc.) and generate operating revenue. As is the case with virtually all businesses, repeat business and referrals are an important component of sustainable growth and financial viability. This LearnScape examines factors that are impacting the volume of clients seeking services through Bright Road’s urgency care facility with a focus on the perceptions of clients and personnel. Unfortunately, this scenario isn’t atypical. In fact, the perceptions of customer service and quality may vary widely between those receiving the care and those delivering the services. Now, while it’s true that internal factors may contribute to a decrease in repeat business and referrals, there may also be external factors that can impact client volume. For example, increasing competition in the local market, pricing strategies, alternative care models, availability of inputs (e.g., skilled labor), bargaining power of suppliers, and so forth can lower demand for certain services. While this LearnScape focused on internal determinants of lower volume, it’s important that we, as administrators, look also to the external factors when making decisions on how best to change the negative trajectories that are impacting demand and the financial viability of the entity.

UNIT LEARNING OUTCOMES
ULO #1: Compare and contrast inpatient and outpatient service delivery settings. (CLO 3, 4, 5, and 7)
ULO #2: Examine the impact that internal and external factors have on the operational and financial performance of healthcare facilities. (CLO 3 and 7)
DIRECTIONS
LearnScapes Scenario
Initial Posting
Peer Responses
LEARNSCAPES SCENARIO
(Initial Posting). Students are to complete the LearnScape for Health Care Marketing: Episode 3: Patient Satisfaction (Scenario).

To view the Scenario:

Click on the link below to access this Unit’s Scenario
Copy and paste the appropriate Access Code you received from http://www.shopjblearning.com/ into the Subscription Activation field
Patient Satisfaction

Based on the information provided in the scenario and on an outside review of the relevant literature, and taking into account external factors impacting Bright Road’s urgent care facility’s operations, students will prepare a formal recommendation to the Director of Marketing intended to spur necessary changes to the operation that will change its trajectory and put it on a path to short- and long-term success. The recommendation needs to be well supported, logically presented, and thoroughly vetted.

Important Note: Assume that Bright Road’s urgent care facility is located in your geographic area. This will be important when taking into consideration external factors that may be influencing the pattern of client volumes.

DUE DATES
Online Students: The initial response . (CT). Respond to a minimum of two peers’ initial postings. The peer responses . (CT),

Blended Students: The initial response is to be posted to the unit discussion thread at least five (5) hours PRIOR to the scheduled class session. Respond to a minimum of two peers’ initial postings. The peer responses are due by 11:59 p.m. (CT), on Sunday.

i need 3 references.

My Homework Nest
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.