How would you use the Porter Curve and Experience curve to answer Mr. Wilson’s questions?

Marketing Strategies

Case 2: Porter Strategy

The Alcoa Interview

Doug is a UNA senior studying marketing. He just attended a job fair where he made a very positive impression on the Human Resource Officer at Alcoa Aluminum. He has been invited to his first interview for a job as a Sales Service Trainee. He arrives at the interview on time with his new Dillard’s suit. He feels a little uncomfortable about not really preparing for the interview. He had spent his time studying for Dr. Armstrong’s product test.

Mr. Wilson, the Sales Manager for the consumer products division, will interview Doug. Mr. Wilson asks Doug to explain what he perceives marketing to be in an organization like Alcoa. Doug tries to link the marketing concept and philosophy to a Business-to-Business seller like Alcoa. Mr. Wilson then tells Doug that they have three primary competitors who compete mainly on price. Mr. Wilson tells Doug that Alcoa has a cost advantage on the other competitors and what strategy should they use in the market. Doug uses Dr. Armstrong’s graphs to explain his answer that impresses Mr. Wilson.

Mr. Wilson goes on to explain a new smelting process for Aluminum that has been developed by Alcoa. He asks Doug how Alcoa should proceed marketing of their current products in light of this new discovery?

Mr. Wilson really likes Doug’s response. He then asked Doug whether Alcoa should divest the consumer products division or continue with their current market approach. He also asks Doug to guess what Alcoa’s profit position is compared to their competitors. Doug uses the __________ curve to explain his logic.

Mr. Wilson states that  Doug must be familiar with the Anson-Akoff Strategic planning process. Doug has never heard of the process. What should Doug say?

Questions:

1. How would you use the Porter Curve and Experience curve to answer Mr. Wilson’s questions?(reference needed)

2. What analysis would you use to determine whether Alcoa should divest the consumer products division? (reference needed)

3. What curve or curves would you use to evaluate Alcoa’s profit position? (reference needed)

My Homework Nest
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.